Is SEO worth the money? This is a question that you may be asking yourself right now if you are thinking of giving search engine marketing a try. SEO stands for search engine optimization, and it is the process of improving a website in ways that can help it rank higher in the search engine results when users search for specific words or phrases. The following are some of the benefits that you can get from this marketing technique.
First of all, search engine optimization can boost your digital marketing return on investment. When you first invest in digital marketing strategies, it is because you want to earn the highest return on investment possible. If you make use of a smart and competitive SEO strategy, you can expect an impressive return on investment. This is because search engines offer a close rate of almost 15 percent for new leads. While this may not seem like a lot, but when compared to traditional marketing – which is less than 2 percent – it is massive. This means that you can increase your lead conversion rate by almost 13 percent.
Another benefit of SEO is that it can boost your credibility. One of the key benefits of search engine optimization that some people tend to overlook is how it improves your credibility among consumers. When your website ranks on the first page of search results, it signals users that Google, Bing or Yahoo trusts your website. This is one of the reasons why 75 percent of users stick to first page of search results. They trust the search engines to filters the results for them and eliminate spammy websites.