Are you looking for the right digital PR agency to work with? Deciding to hire a digital marketing agency should not be a difficult task, but the hard part is deciding PR agency to hire. There are a few things that can help simplify the decision-making process. In this article, I cover what to look for, things to avoid, how to make the most of your digital marketing agency, and my top recommendations. The following are some of them.
First of all, you need to consider hiring an agency that has a system that works automatically. Let’s say you want to hire a PR agency that can help you develop a content marketing system. You ultimately want a blog that can continuously run on autopilot with no work required by you. In this case, the deliverable will be a fully-managed content marketing plan, strategy, and system, the goal will be to attract more of the right visitors to your website with high-quality content and the end result will be a blog that is 100 percent managed by someone else. Once that is established, you can start looking for companies that fit the bill since you know exactly what you are looking for as well as how to communicate your desired outcomes.
Another thing you need to do when looking for the right digital PR agency is look for a sizable portfolio and/or list of past clients. Smart digital marketing agencies are proud of who they work with as well as the work that they do. Moreover, they typically display their partnerships for the world to see. While you do not necessarily have to know who the past clients of the PR agency are (bonus points if you do), but if you cannot find a list of previous clients or examples of the work that they have done, it may mean they have not worked with anyone. This may be fine if you are on a tight budget, but it is not right if you are looking for the best PR agency.