Finding the right local SEO agency to work with can be an easy task if you know the right steps to take. The best agency for your small business will be the one that will there for you when things go right and when they go wrong, for many years to come, since you will have made a mutual commitment to traveling together and both of you will be sharing the rewards success brings. The following are some tips on how to find the right kind of SEO agency for your business needs.
Before you start looking for the right SEO agency to hire, you need to take some time off your calendar to slowly read through the guidelines for representing your business on Google. This is fundamental to what you are about to do as looking at a trail map would be before you head off into Yosemite. Failure to read the guidelines can put you at the danger of asking your agency partners to do things that would get your business into trouble with the search engines.
To make things worse, if you start looking for a local SEO agency without knowledge of what Google allows local brands to do on their platform, you will have no idea if the agency you hire is engaging in activities that violate the guidelines, putting your company at risk of suspension, listing removal as well as reputation damage. This is an important step that you do not want to skip. You do not necessarily need to have expertise in all the minutiae of weird scenarios that businesses encounter when they are seeking guideline-compliance, but it is imperative that you know what Google permits to ensure your chosen agency starts from the same entry point of making smart marketing decisions with business longevity in mind.