Near Field Communication or NFC marketing refers to the proximity marketing strategy wherein people interact with particular physical objects with NFC tags and a contactless business card UK embedded in them at small distances. After interacting with it, customers can see specific marketing materials encoded in the NFC tag.
Integrating NFC business cards and labels in products and stores can boost customer engagement with a brand. For example, NFC stickers on a clothing label can enable customers to tap it and see additional information about the clothing. Customers can also see matching clothing and other colors when tapping the tag when they want to look for more clothes while shopping.
NFC tags can also be leveraged to enroll loyal customers in loyalty programs that help give them more reasons to stay with a brand. Using NFC tags at checkout kiosks and counters helps enable customers to have the opportunity to enroll and earn points seamlessly in their future purchases with a brand.
NFC stickers can also help encourage repeat sales and reduce the possibility that they will look for other providers when restocking supplies. Providing voucher codes to landing pages of NFC stickers can further encourage repeated sales and boost customer loyalty in the long run.
NFC technology can also be used to gain data on customer engagement and provide insights to get precise information about a brand’s customers and how the customers use the products. Producing NFC-enabled products helps companies have an idea of how long it takes for products to reach the stores and plan their advertisements accordingly.
Knowing when it is the right time to launch a marketing campaign helps businesses save money on ads and promos when items still need to be added to the shelves. With such insights, companies can save money and avoid implementing poorly timed marketing campaigns. NFC technology supplements existing marketing strategies and improves the overall marketing campaign. For more information about the different uses of NFC technology in improving marketing campaigns, here is an infographic from NFC Tagify.
