The speed at which SEO online marketing techniques (and their effectiveness) are changing is on a constant incline. Google is getting smarter and more powerful all the time – not just at analyzing and understanding web pages, but also at how effective it is when it comes to keeping people within its framework. In this article, we look at some of the SEO improvement techniques that you can use to enhance user experience and also give your existing content a boost in the search engines.
First of all, you need to make your posts easy to read. You have probably heard the phrase “formatting content for the web” if you are not new to search engine optimization. For you to stand any chance at increasing your organic rankings, you need to take that a step further and optimize content for readability.
To optimize your posts for readability, one of the things you need to do is write quality content. If your writing’s not up to par, do not expect to gain much from search engine optimization. How content is formatted matters, but so do great ideas, compelling delivery as well as error-free grammar and spelling.
Another thing you should do in order to optimize your posts for readability is use shorter paragraphs. Generally speaking, you should limit each paragraph to 3 to 4 sentences. If necessary, you can even use one-sentence paragraphs, but use them sparingly to prevent your post from looking like a grocery list. Remember that a paragraph is a group of related sentences that support one main idea. So, if you split up a paragraph, your idea can become fragmented, and this will cause your point to be lost.